A visual identity for a mission-driven bookstore.
Design for a non-profit focused on community and literacy.
Challenge
Fulton Street is a minority-owned bookstore with a mission to diversify representation, increase literacy, and build community in Tulsa, Oklahoma. They needed a visual identity that expresses their core values without getting in the way of their day-to-day operations. Our mission was to give Fulton Street a design system based on simplicity and clarity that allows their mission to take center stage.
Outcome
Our strategy session revealed that Fulton Street would be best served by a classic and simple identity. As a result, we developed a branding system based on a sturdy monogram of Fulton Street’s initials wrapped inside of the pages of a book. From there the full identity system was developed spanning signage, stationery, and branding for their cafe products. Our initial design work and guidelines were able to be successfully leveraged by another firm, Goldmill, to develop the interior and exterior signage.
Services we provided
- Concept
- Strategy
- Design
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