Lotería, Reimagined
Reinterpreting the classic Mexican card game for a leading voice in Texas journalism.
Challenge
Lotería is a Mexican card game where each iconic symbol has a special place in Latin culture. We aimed to adapt the game's visuals to match Texas Observer's mission, tone, and voice as a leading cultural and political magzine in Texas.
Outcome
We have used Lotería as a starting point to develop a large variety of products that act as an extension of Texas Oberserver's brand. Each design from the traditional game is transformed into a card that is based on historical figures or contemporary political events in Texas.
Services we provided
- Concept
- Design
- Product Managment
- E-Commerce
Promotion with a Purpose
Developing worthwhile sponsor gifts for a youthful public radio station.
Lotería, Reimagined
Reinterpreting the classic Mexican card game for a leading voice in Texas journalism.
