Outcome:
We used the Biblical idea of the Apocalypse, referenced in the title of the show, to present the idea. We designed a font that was somewhere between a gothic blackletter and a calligraphic script as a nod to the biblical ideas of the work.
As an anchoring technique for the aesthetic, we used a Van de Graaf canon, an old technique for subdividing book pages into harmonious proportions, to centralize the photos. We followed the idea both literally and not, correctly centering the work in one instance and pushing beyond the restraints in the other. This helped the work signify the concept of Biblical chaos in which Rushmore works.
Challenge:
An exhibition of contemporary journalism photographs needed an advertising poster. Due to the subject matter in the photographs, the posters needed to reflect a certain Biblical intensity.
Well-Told developed a series of posters that referenced Biblical ideas of harmony and proportion in order to reflect the harshness and solemnity of the pictures.
Photographer Joseph Rushmore’s work documents the disharmony of the 21st century: the riots, the pandemic, the fear. An advertisement for his exhibition of photographs needed to walk a line between the terror of what he represents on film and the harmony of his compositions.
Commentary on the Apocalypse
An exhibition of contemporary journalism photographs needed an advertising poster with Biblical intensity.
Services: Graphic Design, Print Production, Exhibit Curation
