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Water Reflections

Well-Told uses strategic thinking, technical precision, and deep expertise to solve important challenges for our clients, transforming the way they are seen and remembered.

Our process takes a phased approach, balancing the need to be informed with the ability to take chances.

1. Investigation

We have to learn before we can react. We must research before we respond. Our process is based on building insight into your business, brand, and customers so we can find the best approach for you.

2. Collaboration

You know your goals better than anyone else, so we want to learn from you. Collaboration helps accelerate the strategic process and gets everyone on the same page from the beginning of each project.

3. Creativity

Making something meaningful is hard work. Here, strategy gets poked, proded, turned inside-out and upside-down. While strategy guides our exploration, we still leave room for serendipity and play.

4. Implementation

Everything is distilled into actionable insights. We make strategic recommendations and produce tangible results that are ready to be deployed in your organization.

Featured Projects

Plains Exchange

A platform for discourse and collaboration between artist communities in the Southern Plains and Western Ozark regions. 

Imaginary Oklahoma

A multi-media approach to publishing short stories with a big idea.

Lotería, Reimagined

Reinterpreting the classic Mexican card game for a leading voice in Texas journalism.

Founders

Founded in 2018 by Stuart Hetherwood and Ryan McGahan, united by a shared vision to bring the compelling visual language of This Land magazine to a broader range of forward-thinking clients.

 

Stuart, a Tulsa native, joined This Land Press in 2011 and rose from distribution manager to COO. Ryan is from Memphis, Tennessee a is and graduate of Memphis College of Art. He came to Tulsa in 2013 as the visionary designer behind the magazine. Hetherwood and McGahan have built Well-Told on the belief that strategic thinking and exceptional craft can make meaningful change in the world. 

Stuart Hetherwood

CEO & Strategist

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Ryan McGahan

Creative Director

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Let's start with a conversation.

!

Let's Work
Together

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hello@well-told.com
918.574.8887
2305 E Admiral Blvd.
Tulsa, OK 74110

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©2024 

©2026 

Strategy

Brand strategy
Strategic planning
Production consulting
Content strategy

Design

Branding
Identity systems
Web design
Print design
Environmental design

Services

Creative direction

Videography

Photography

Merchandising

Let's Work
Together

Well-Told_Logo_Wide_1200x300.png

hello@well-told.com
918.574.8887
2305 E Admiral Blvd.
Tulsa, OK 74110

  • Instagram
  • LinkedIn

©2024 

©2026 All rights reserved.

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