Outcome:
Our strategy session revealed that Fulton Street would be best served by a classic and simple identity. As a result, we developed a branding system based on a sturdy monogram of Fulton Street’s initials wrapped inside the pages of a book. From there, the full identity system was developed, spanning signage, stationery, and branding for their cafe products. Our initial design work and guidelines were able to be successfully leveraged by another firm, Goldmill Co., to develop the interior and exterior signage.
Challenge:
Fulton Street Books & Coffee is a minority-owned bookstore with a mission to diversify representation, increase literacy, and build community in Tulsa, Oklahoma. They needed a visual identity that expresses their core values without getting in the way of their day-to-day operations. Our mission was to give Fulton Street a design system based on simplicity and clarity that allows its mission to take center stage.
Fulton Street
A visual identity for a mission-driven bookstore focused on fostering literacy in the Black community.
Services: Strategy, Branding, Signage
